Updating Your Website? Here’s What You Should Consider

We have a saying – we don’t build websites, we build online businesses. A website is more than a few images and some text that tell people what you do. It drives leads, builds your brand and more.

Before you build a new website, you need to think of a website as an extension of your business.

Here are a few questions to ask yourself.

  • What is the primary action you want visitors to take?

    Do you want visitors to call you? Submit parts for quote? Download a whitepaper? Your primary call to action should be prominent on every page of your website.

  • What is your email acquisition strategy?

    Most people who visit your site are not ready to begin the purchase process. Give them a reason to give you their email so you can reach out on a regular basis and stay top of mind. But whatever you do – DO NOT abuse this.

  • How do you want to be contacted?

    What is your preferred method of contact? Phone, email, website contact form? Make sure it is easy to find, visitors are only going to spend a few moments looking before moving on to the next site. Put your preferred contact method in the global header and footer.

  • What problems do you solve?

    When a potential customer reaches your site, they have a problem. They are less concerned with what kind of machines you have or how big your shop is. Help them figure out how you can solve their problems.

  • Where are your customers from?

    Are most of your customers in a certain geographic area (IE with a certain distance of you) or are they national or global? Do you have non-native English speaking customers? If so, are they profitable enough to add language specific content? From an SEO perspective, this will also help you determine what kind of SEO you need to focus on.

  • What is your unique value proposition?

    What is different about you that would make someone buy? Do you handle unique problems? Are you in a unique geographical area or serve a specific industry?

  • How do you plan to market the site?

    Do you have a plan to promote your new site once it’s launched. How will you let customers and prospects know?

  • Do you have a budget for maintenance?

    Like any machine, a website requires regular maintenance to keep it running. This includes hosting, security, software updates and making sure the site is current. Make sure you account for general upkeep costs so you have a site that is current 12-24 months after launch.

  • How many visitors do you expect each month/day?

    More traffic means bigger hosting requirements and more money. Building a great website on an inadequate server will slow down your site and lose visitors.

  • Does your host include an SSL certificate?

    Google is now making SSL certificates a factor in search engine rankings so it’s a good idea to have one. Even if you don’t handle sensitive information like credit cards it can still help your organic traffic and build visitor trust.