Build Your Company Profile Before You Start Marketing

Odds are you’re already marketing, but before you launch a new campaign or start a new social media channel…you need to have a company profile so you fully understand your business (Who you serve, how you serve them, your unique skills and qualifications).

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General Company Information

  • Your company contacts (Name, Title, Email, Phone)
  • Company Overview
  • Industries You Serve
  • Product and/or Service
  • Market Segmentation
  • Brand Awareness/Positioning in the Marketplace
  • Pain Points/Problems You Face (not just web or marketing related)

Sales and Revenue

  • Current Annual Sales
  • Past Year/Over Year Growth
  • 5 Year Goals

Your Customers

  • A Players (# of Companies, % of Business, $ Value, # Goal to Acquire Next Year)
  • B Players (# of Companies, % of Business, $ Value, # Goal to Acquire Next Year)
  • C Players (# of Companies, % of Business, $ Value, # Goal to Acquire Next Year)
  • Your Revenue Sweet Spot – where do you get the best revenue?
  • Great Opportunity for Growth

Your Brand

  • Why do you do what you do?
  • Logo meaning
  • Tagline
  • 30 Second Pitch
  • Competitive Advantages/Key Differentiators

Customer Profiles

  • What types of companies do you target?
  • What departments/titles?
  • What are the barriers you face?
  • How do you communicate with them?

Your Sales Team

  • Do you have a sales team? Inside/Outside/National/Regional/Global
  • Sales Process
  • Competition – Who are they?
  • Current Marketing Efforts
  • Goals – What are your top 3 goals for new marketing efforts?
  • Budget (current marketing budget and ROI)
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