We don’t build websites, We build online businesses.

A website is more than images and text that tell people what you do. It drives leads, builds your brand and solidifies trust with your prospects. Before you biuld a new website, you need to think of a website as an extension of your business.

—What is the primary action you want visitors to take?

  • Do you want visitors to call you?
  • Submit parts for quote?
  • Download a whitepaper?
    Your primary call to action should be prominent on every page of your website.

“When a developer gives you a bill, what do you see it as? An expense, right? When a developer gives me a bill, I see it as an investment. “

—What is your email acquisition strategy?

Most people who visit your site are not ready to begin the purchase process. Give them a reason to give you their email so you can reach out on a regular basis and stay top of mind. But whatever you do – DO NOT abuse this.

—How do you want to be contacted?

What is your preferred method of contactd? Phone, email, website contact form? Make sure it is easy to find, visitors are only going to spend a few moments looking before moving on to the next site. Put your preferred contact method in the global header and footer.

—What problems do you solve?

When a potential customer reaches your site, they have a problem. They are less concerned with what kind of machines you have or how big your shop is. Help them figure out how you can solve their problems.

—Where are your customers from?

Are most of your customers in a certain geographic area (IE with a certain distance of you) or are they national or global? Do you have non-native English speaking customers? If so, are they profitable enough to add language specific content? From an SEO perspective, this will also help you determine what kind of SEO you need to focus on.

—What is your unique value proposition?

When a potential customer reaches your site, they have a problem. They are less concerned with what kind of machines you have or how big your shop is. Help them figure out how you can solve their problems.

—How do you plan to market the site?

Are most of your customers in a certain geographic area (IE with a certain distance of you) or are they national or global? Do you have non-native English speaking customers? If so, are they profitable enough to add language specific content? From an SEO perspective, this will also help you determine what kind of SEO you need to focus on.