Build Your Company Profile

Before You Start Marketing.

Sales and Revenue

  • Current annual sales
  • Past year/over year growth
  • 5 year goals

Customers

  • Where do you get the best revenue?
  • Great opportunity for growth

General Information

  • Your company contacts
  • Company overview
  • Industries you serve
  • Product and/or service
  • Pain points/problems you face

Your Sales Team

  • Do you have a sales team?
  • Your sales process
  • Competition – who are they?
  • Current marketing efforts
  • Top 3 goals for new marketing efforts?
  • Current marketing budget

Customer Profiles

  • Companies you target?
  • What departments/titles?
  • What are the barriers you face?
  • How do you communicate with them?

Your Brand

  • Why do you do what you do?
  • Tagline
  • 30 second pitch
  • Competitive advantages
  • Positioning in the marketplace